Describe yourself. Who is Coco? Coco is Coco-in-Motion. I’m almost never at a standstill. Living in the fast-paced environment of London, coupled with blogging about one of the fastest moving creative industries in our world, I often try to squeeze a thirty-six hour work day into the twenty-four that we have. That’s why I keep my world small. Because I don’t have very many free moments, it’s important that when I do, they’re spent in the company of the people I care about the most. They are the Co in Coco&Co. They make my world.
What inspired you to create Coco&Co Ldn? Fashion is an industry that has always inspired me – the perfect collaboration between creativity and international business. Having founded a company pre-blog that deals specifically with the luxury market — working with foreign dignitaries and high net worth individuals, and curating their lifestyles — I thought it would be worth sharing the choices I made for my lifestyle too. That was the birth of the Coco&Co Ldn.
How did you get your blog off the ground? How have you created such a large network so quickly, and where do you see Coco&Co Ldn in the near future? There’s no denying that creating the blog was a labour of love, and I am so proud of where Coco&Co Ldn is today already. Partnering with the brands we cherished the most from the start was the secret to our success. Given how easy it was for us to share our already-beloved products with our family of first followers, no company was too big for us to get to know a little bit better. We knew them best. But like any blogger in her infancy, I admit, I still have much to learn: new clothes and accessories to fill my London wardrobe, food to fantasise over, and places to see through the perfect Instagram filter. My journey is yours too, of course. Coco&Co Ldn is no longer just my lifestyle; CCLDN is a lifestyle.
You studied law at Cambridge and now you write about fashion. What would you say is your true passion? My true passion is to stand side-by-side with the most influential people in our world today. Reading in law afforded me aplomb – an undenying self-confidence in my own pursuits and positions, whatever they were in that moment – and Cambridge amassed the brilliant minds for me to stand amongst. My studies were a trial round for a life outside of academia; so ‘Law or Fashion’ isn’t exactly the right question for me. It was what I learned in studying law that informed my continued interest in fashion: predominantly, the ability to exert influence in our ever-changing world.
How would you describe your style? Who most inspires your wardrobe today? My style is just that: my style. Sure, I adopt the fads of each season as they come and go into fashion, but I resonate more with the adjective “timeless” and about always being able to see myself in the mirror underneath it all. The women who have defined their clothes, rather than having allowed their clothes to define them, are the biggest inspiration for the choices I take out of my closet and onto the street.
AN INTERVIEW WITH COCO HAMILTON, FOUNDER OF COCO&CO.
Coco: My soul is in London, my heart is in Paris. Like Audrey Hepburn/Sabrina would say: Paris is always a good idea.
DLX: If you could travel to any destination that you haven’t travelled to yet, where would it be and why?
Coco: Most likely LA. Beverly Hills, its luxurious environment and great social life would be a great place to take Coco Ldn, don’t you think?
DLX: For anyone who wants to follow in your footsteps, what would you recommend they do to start the process? How can they build their brand?
Coco: I’d encourage inspiring bloggers and influencers to know their audience and stay original and true to who they are as a brand. My blog has brought in around £100,000 in the last 18 months, but I marked what I wanted to achieve and then counted backwards from there. For example, if you decide you want to earn £30,000 in a year, you know that you’ll need to write a certain amount of posts per week and do a certain amount of sponsored features per year etc. You really need to understand your figure.
I think if it’s something that someone wants to explore as a full-time career, they need to have the funding. They can’t just quit their jobs. It’s a business. You really need to have an understanding of the market and the finances. I think it’s important to stick to what you know. My blog is fully teamed and staffed, and we all love the brands that we work with and love what we do. That’s the market and style that we enjoy, and my followers appreciate that. They approach me and they cherish what I put out.
DLX: Finally, what luxury brand would you like to work with and why?
Coco: Some of my favourite brands at the moment would be Gucci, Valentino and Chanel. I would love to work with a variety of brands, though, as long as I believe in the message they’re sending through their products.